10 Projects to Improve Your Design Skills
Design is — and always will be — a big part of marketing. But that doesn’t mean every single marketer needs to be an expert designer. After all, the skills needed to be an effective marketer cover a wide breadth of expertise areas. Taking a note from Rand Fishkin’s T-Shaped Marketer concept, marketers need to have a baseline knowledge of many different topics and a depth of knowledge in one topic. […]
Stop Measuring These Vanity Metrics in Your Marketing Campaign
There is without a doubt no shortage of data for each action you take in your marketing campaigns, nor is there a lack of tools to help you measure them. The problem is, some metrics aren’t as important as they look. They stick out right in front of your face as soon as you log into your analytics tool, puking an “up-and-to-the-right” graph in your face. […]
Aplicaciones y trucos de Photoshop muy útiles
¿Tienes Photoshop pero no sabes utilizarlo? Descubre algunos trucos [...]
4 pilares para construir una relación agencia-cliente a prueba de balas este 2018
[ad_1] El 2017 fue un año complicado para la [...]
Future-Proofing for Growth in the Age of AI
AI is all the rage on tech websites, but it can still seem like a pretty obscure, inaccessible tactic for B2B companies. […]
Los mejores anuncios de televisión en 2017
Conseguir enganchar al telespectador en los apenas 20-30 segundos [...]
