Blog – Estrategia en Marketing Digital e Inbound Marketing

I’ll admit it: I’ve always been a bit befuddled by the letters assigned to generations. In fact, I remember the day that I lamentably found out that I wasn’t a member of Generation X. I had missed the mark by just a hair, and growing up in the 90s, learning that it wasn’t me who the Spice Girls were singing about in soda commercials was very sad news. But now, pop musicians are singing to one of the newest populations, and as marketers, it’s time for us to turn our attention to it: Generation Z. […]

Have you ever accidentally wasted an entire day in Photoshop? I have. It’s not like you start out aimlessly. You have a simple goal in mind, like cropping a photo, improving the resolution, or changing the size of the canvas. But then, you look at how many options there are — and trying to figure out which buttons to press to execute a single task suddenly turns into an attempt to solve The Riddle of the Sphinx. […]

When I was just a wee lass and HubSpot [...]

When someone sends me a really great YouTube video, I always want to know who’s behind it. Was it an ad agency? A small or medium business? A B2B tech company? No matter who it was, if I’m impressed, I want to see more from the content creator. So once the video is done, I click the link to visit their profiles. And from there, if the brand is really on top of its game, I’ll see its channel art — the horizontal banner displayed across the top of the user’s YouTube channel that, hopefully, shows a combination of good design and brand presence. […]