Geomarketing research is the use of geographic parameters in marketing research methodology, and as part of the market research, focuses on the knowledge of socio-demographic and socioeconomic data of an area, like density, number of potential customers and their characteristics, competition, cannibalization and potential localties.
Do you have a business that requires opening in new locations?
In Marketing Strategy FINDDEM we can support you in your decision to open new locations for your business or franchise, by researching the factors that determine whether or not there is real market potential, or in which localities there may be potential and degree of competitiveness.
We can also support you in the design of a marketing strategy for opening your new branch, entering a new market, or launching a new product.
Do you need to know how your customers perceive your brand or your new product?