Secondary Markets Research
Secondary markets research, within the markets research, are those that are based on other sources, and like the primary market studies, their purpose is to know the market of a product in existence or new, analyzing their environment and their trends.
“Value the size of your market, global, regional and national trends, competition, best practices and players” EMF.
You probably need something in particular that answers the questions:
Do you want to launch a new product?
or
Do you want to know how they perceive your brand or your product?
